X Chateau Wine Podcast
This episode features Peter Yeung and Robert Vernick from the X Chateau Wine Podcast. Peter and Robert collectively offer a tremendous source of insight into the wine market, winemaking trends, sales trends, finance, and customer engagement based in a shared fascination for studying and drinking wine. In 2019 Peter co-authored the book Luxury Wine Marketing. This episode is not focused on winemaking per se but presents a wealth of ideas that winemakers can consider for their own marketing strategies. Listeners can explore the topics from this episode in much more depth on the X Chateau Podcast, which is available on all podcast platforms
LINKS AND RESOURCES MENTIONED IN THIS EPISODE
Luxury Wine Marketing book by Peter Yeung and Liz Thach
This podcast is brought to you by Wine Compliance Alliance. Winery compliance. Bring it up to winery owners or their staff and you get either a completely blank look or a grimace of some sort. In other words, winery compliance is a topic that is either very unfamiliar or very disliked. Or both! But yet, every winery is required to do it and can suffer serious consequences if they don't.
Wine Compliance Alliance focuses on providing wineries with solutions to both of these areas of issue. If a winery has little familiarity with their compliance requirements our office can provide training assistance to get them up to speed to be able to manage it themselves. If a winery would prefer instead to have their files managed for them we’ve got you covered there too.
Wine Compliance Alliance, Full throttle from grape to bottle. Find out more at WineComplianceAlliance.com
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